Entrepreneurship - Successfully Launching New Ventures - 4/e - Barringer
Entrepreneurship is the most important subject most recommended for the college students of Commerce, especially for those who want to establish small businesses after attaining their master degree. Students should think big in order to change the world. You are what you think about yourself. So think positive and believe in your skills and abilities, then surely, you will succeed in their life (e.g., In the Life of Entrepreneurship).
The book of is written by the Barringer and Ireland. The book consists of 15 chapters.
Chapter-1
This Chapter gives the introduction to Entrepreneurship. The reasons why people want to become entrepreneurs are give in this chapter. Qualities of Good entrepreneurs, myths regarding entrepreneurship and entrepreneurial process are discussed in this chapter.
Chapter-2
How new entrepreneurs can get benefit from available opportunities and generate new innovative ideas to change the trends in the business environments.
Chapter-3
Feasibility Analysis are discussed in order to become success in the small scale businesses.
Chapter-4
After making Feasibility Analysis, now it is time to make a business plan and ultimately take action on the plan.
Chapter-5
Industry Analysis and Competitor Analysis are made in order to go the market in a healthy competition way.
Chapter-6
Developing an effective Business Model is designed for the operations of the business activities efficiently and effectively.
Chapter-7
Ethics are moral values and legality ensures the justification in the business.
Chapter-8
Financial Management of the company is discussed here for the allocation of money at minimum cost.
Chapter-9
It is time to build the team of the new venture.
Chapter-10
Initial Capital is very important for building the business is discussed here.
Chapter-11
How to Market the business according to geographically, demographically in order to market the target audience.
Chapter-12
How importance of Intellectual Property in the world in the entrepreneurship is discussed in this chapter.
Chapter-13
Stability phase is the most important period for the growth of the entrepreneurs. Evaluation is also made to make tight check on the input and out activities.
Chapter-14
How to get grow the entrepreneurs businesses both internally and externally.
Chapter-15
How to start franchising business easily. It is beneficial for new ventures.
Online Resources for graduates students for the preparation of this college book can be find from the below given link
From the above link, you can access to free Learning Objectives, Online Quiz, Slides or Power Points.
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