Chapter 2 E-Commerce Business Models and Concepts
Before Studying "Chapter 2 E-Commerce Business Models and Concepts", we should read The Revolution is just Beginning in order to have proper understanding of E-commerce. Business Model A set of planned activities designed to result in a profit in a marketplace. Business Plan A document that describes a firm’s business model. E-commerce business model A business model that aims to use and leverage the unique qualities of the Internet and the World Wide Web. Value proposition Defines how a company’s product or service fulfills the needs of customers. What makes the customer to buy your products. Value proposition includes those factors that help you to make your products saleable by creating good image of your products. Example: If the company is providing the best customer service to its customers, then it helps it in making its products saleable. Revenue Model Describes how the fir...