Leaning Online

Here we study about 7 P’s Marketing Mix (Previously 4 P’s of Marketing Mix), but before studying about 7 P’s of Marketing Mix, let us understand about What is Marketing Mix? Basically, Marketing Mix consists of different combination of factors or elements that an entrepreneur controls to influence or persuade its customers to buy products or services. Why we say 7 P’s of Marketing Mix Since all of these seven factors including in Marketing Mix start from the alphabet “P”, so these are known as 7 P’s of Marketing Mix. Marketing Mix depends on the way the entrepreneur does business. For Example, an entrepreneur can sell the products or services offline or online, sell Homogeneous Products or Heterogeneous Products, etc. Let us now discuss one by one each of these seven factors of Marketing Mix. 1. Product The first factor of Marketing Mix is Product. It has two types: Goods And Services that are offered by an entrepreneur to its ta...

We can make SWOT Analysis for businesses (w het her t hese  are Sole Proprietors hip, Part ners hip or Compa ny or Corporatio n's  busi nesses)  as well for the non profit networks or educatio nal   institutions . But here we are concentrated to non profit institutions like UCP, Punjab Group of Colleges (PCC), Punjab University (PU), Lahore University of Management Sciences (LUMS) / LUMS University, University of Management & Technology (UMT), Fast University, Superior College & University, Comsats University, University of Lahore (UOL), National University of Science And Technology (NUST), National University of Modern Languages (NUML) / Numl University, Lahore College For Women University (LCWU), Iqra University (IU), etc. Here, we will study about SWOT of UCP, but this would also be helpful for other colleges and universities. Before making analysis, you should know the terms involved in SWOT. S stands for Strength and W stands...