Difference Between Public Service Announcement And Advertisement
Pu b lic Service A nnouncement (PSA) is a non profit marketing tec h nique in w h ic h non profit Advertisements or commercials are run on television or radio, newspapers, etc for t h e welfare of t h e commu nity or society in order to create awareness ab out a cause as in t h e case of disasters suc h as Eart h quake, Floods, etc. Usually, t h e ads on television or radio or ot h er mediums are run free of cost. Advertiseme nt is a ad w hich is pu b lished o n newspapers or on web sites for the promotio n and selling of goods or services. T h ere may b e a profit-making paid marketing advertisements or commercials and suc h ads ru nned on television or ot her mediums may co nvince t he viewers or b uyers to b uy some goods or services. T he mai n aim of pub lic service a nnouncement is to create awareness among people t hrough a message a nd not to raise money from non profit advertising w hile th e primary purpose of advertisements or commercials is to promo...