Promotional Expense Journal Entry
Promotional Expenses are t hose Expe nses w hich are i ncurred b y the compa nies to promote b usi ness’ products or services t hrough various marketi ng met hods or marketi ng tec h niques suc h as advertisements, b a nners, billboards, etc. Examples of promotion expenses are giving free products samples like free samples of furniture whe n lau nc hes new ones , offering one mont h su b scriptio n, offering free training for 3 days, offer free trial for 30 days, t h en to purch ase t h e program or software etc. T he jour nal entry to record promotional expenses is s how n b elow: Promotio nal Expenses a/c XXX ...