SWOT Analysis - University of Central Punjab (UCP) - For Pakistani Universities / Colleges And Schools

We can make SWOT Analysis for businesses (whether these are Sole Proprietorship, Partnership or Company or Corporation's businesses) as well for the non profit networks or educational institutions. But here we are concentrated to non profit institutions like UCP, Punjab Group of Colleges (PCC), Punjab University (PU), Lahore University of Management Sciences (LUMS) / LUMS University, University of Management & Technology (UMT), Fast University, Superior College & University, Comsats University, University of Lahore (UOL), National University of Science And Technology (NUST), National University of Modern Languages (NUML) / Numl University, Lahore College For Women University (LCWU), Iqra University (IU), etc. Here, we will study about SWOT of UCP, but this would also be helpful for other colleges and universities. Before making analysis, you should know the terms involved in SWOT. S stands for Strength and W stands for Weakness. These two terms are used for internal factors. O stands for Opportunities and T stands for Threats. These two terms are used for External Factors.

First of all, let us define the following terms, so that we can better understand these terms. 

Step 1

v Internal Strength

Strength describes the positive attributes internal to an organization.

v Internal Weakness

Weakness is unfavorable for an organization.

v External Opportunities

Opportunities are favorable for an organization. It depends upon positive external factors.

v External Threats

Threats are negative external factors for an organization.

Now Explain these terms in related to University of Central Punjab (UCP).

Step 2

ü Internal Strength

Ø Professional Faculty Staff

Ø Quality Education

Ø Quality Management

Ø Decorated Cafeteria, Fast Food

Ø Facility of Mosque (Masjid) and Bookshop

Ø Use Tools of Latest Technology (IT)

Ø Communication flowing in University through creating newsletters, email, Reports, etc.

ü Internal Weakness

Ø Poor Administration and Management

Ø Someimes, Food Poisoning Items available at Fast Food and Cafeteria

Ø Discourage Students’ Rights

Ø Lack of Communication between management and students

Ø Poor Facilities at Lab and Rooms

  External Opportunities

Ø Analysis Competition with other universities

Ø Expansion of Campuses

Ø Produce Quality Students

Ø Masters in Education Courses

Ø  Globally and widely accepted

Ø Explore new programs

  External Threats

Ø Decline in Ethical Values

Ø Un-satisfaction of Students

Ø Lose loyal signs in employees.

Ø Declining of image among public

Ø Focus only on Material Status

Step 3

v External Factors

Ø Economical Factors

Large Financial sources

Ø Social Factors

Society and dept of health and welfare programs

Ø Cultural Factors

Students from different regions and cities

Ø Demographic Factors

Both Male and Female Students and Staff

Ø Environmental Factors

Public opinions, including students and others

Ø Technological Factors

Creating a Web Portal

Ø Political Factors

In the Staff & management like post a job, hiring and promotion of employees

Ø Legal Factors

Academic rules & regulations

Ø Governmental Factors

Ø  Certified From HEC

Ø Competitive Factors

Ø  Quality Education of competitors

v Internal Factors

Ø Administration

Ø Management

Ø Finance/Accounting

Ø Marketing & Sales

Step 4

·  New Things

Ø Need of Improvement in quality education

Ø Need of improvement in administration & management

Ø Students’ rights should be encouraged, respected

·  Benefits

Ø Better and Quality Education

Ø Increased in competition

Ø Society Welfare through IDEAS society

Ø Job opportunities for new generation

Ø Corporate Social Responsibility

Thanks for Reading!