How Is Owner’s Equity Affected When Goods Or Services Are Sold On Account / Credit
Example: Mr. A is a sole owner of his business. He performed services on account / credit to his customer, Mr. B for Rs. 2000. The journal entry to record for services performed is shown below:
Accounts Receivable a/c 2000
Sales a/c 2000
(Services Rendered On Account)
As accounts receivable account is increasing, so we debit it as it is a normal or usual balance for it. Similarly, sales is also increasing, so we credit as it is a favorable balance for it
The Effect of Goods Sold Or Services Performed On Account On Owner’s Equity In Accounting Equation
Note: The effect of goods sold on account / credit is the same as in case of services rendered on owner’s equity.
Assets = Liabilities + Owner’s Equity
+Accounts Receivable = Liabilities + (+Sales)
2000 = 0 + 2000
As accounts receivable is increasing, so we add it and record it on the asset side or left side of the accounting equation. Sales is the positive result of operation of owner of the business, so it affects owner’s equity account favorably, so added it to owner’s equity on the right side of the accounting equation.

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