Leaning Online

Here we discuss about Brand. Brand is the set of positive or negative attributes that people consider, think and perceive about a company’s business. Positive Attributes include Innovation, Trustiness, Effectiveness, etc. Negative Attributes include Lower Quality Products or Services available at Cheaper Price Rates, Poor Customer Service, Outdated Techniques, etc. A Brand’ Name is very important for successfully establishing a new business because, the image, value and credibility are much needed to build loyal customers and for continuity of the business growth. In building a strong Brand, Brand Management plays an important role. What is Brand Management? Basically, a Brand Management is a term which is used to protect the image and value of an organization’s brand in customers’ minds, thoughts and perceptions. The main Objective of Brand Management is to protect and safeguard the image and value of an organization’s brand in custo...

Here we discuss about top most important marketing issues faced by new entrepreneurs when they want to manage and grow their business. As we know that Marketing is the process in which different types of companies highlights the different aspects of their products and services to create a strong value in the eye of consumers and induce them to buy or atleast test the products and services. The Marketing Strategy depends upon on this fact that how much an advertisers create value for customers and build a strong relationship among customers and get better results in return. Basically, the main goal of Marketing is “To Create Value For Customers and Get Better Results In Return”. The Marketing Campaign is not an easy task and lot of efforts are made to achieve this main goal of marketing mentioned above. So, in promoting the products and services, new entrepreneurial firms face many marketing challenges, the most important of them are discussed one by ...