Marketing Expense Journal Entry

Marketing Expense in Accounting means those Expenses which are incurred to promote a business, its products or services through various mediums such as Advertisements, IT Technologies such as through website, emails, ads, etc. Marketing Expenses are categories under Selling Expenses in Income Statement.

 

When the company paid marketing expenses, we debit marketing expense account and credit cash account. but, when these are incurred but, still the company did not paid to advertising company for the marketing campaign, then these become Current Liabilities for the company to pay to the advertising company for marketing campaign, promoted by advertising company.

In that case, we record the following adjusting entry, based on Accrual basis of Accounting:

                            Marketing Expense a/c   XXX

                                                                  Marketing Expense Payable a/c  XXX

                                     (Marketing Expense Accrued For the Period)

Here Marketing Expense Outstanding / Payable Or Accrual is a current liability which is recorded on balance sheet under the section of Liabilities & Equity.

When the company actually paid to advertising company, then a Reversal Entry is recorded to offset the effect of above entry and usual entry for recording marketing expenses paid is recorded.